In September 1968 my dad turned 50 years old. My younger brother, age four at the time, went around saying, "My Dad is an antique." This little bit of humor came back to me a few weeks ago when, during a Fourth of July party, I saw a Yeti cooler owned by one of my nephews. From this came a discussion of coolers, and camping. This is a story of the now commonly used term vintage, and how it relates to our cooler.
The Yeti cooler peaked my interest, since we camp, and when we got home discovered our cooler had lost all of its ice on a camping trip that concluded the prior Thursday. We should have bought more, but guessing how fast ice melts is like trying to figure out what room my wife is going to next reorganize. On that camping trip, we guessed wrong. Just like I guess wrong when the wife gets in her moods to reorganize. Hence, my interest in the well insulated Yeti cooler. The good insulation also leads to the issue of weight, and more importantly available space for packing food. We freeze water in three half gallon milk jugs and use that for our trip, and then buy ice once or twice while on a four or five day camping trip.
Another nephew, who camps with his spouse, and I struck up a conversation about coolers. He uses an Igloo cooler. When I noted that we use a Coleman cooler, green in color, but we also have a red one. He asked if it was metal, which it is. He was upbeat about the fact that we used a "vintage" cooler. He then said you may be able to get some money for your vintage cooler. This means such vintage coolers are in demand likely by trend setters, influencers and their followers. Here, I look at it as a somewhat durable cooler (metal sided) and practical which fits our needs for required space. Most of our camping gear is vintage. Our cookware is from when my wife camped as a child, and a set is in the State of Wisconsin Historical Society museum; the aluminum set was made in Manitowoc. Our Coleman Stove, which we bought when we started camping in about 1995 or 1996 uses white gas and so could now be vintage, and a style no longer made.
I have heard the term vintage before, often in regard to items from my teen years or childhood--my old Schwinn American bike, or some cookware and toys are often not uncommon to hear described as vintage. Back in 1968 an antique was generally an item 50 years or older. Vintage is now the term replacing and pushing antique back in time. Looking it up, vintage applies to items 20 to 99 years old, while antique is an item 100 years or older. Hence, toys my nephew as played with as a child may now be vintage.
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| Our Vintage Coleman Cooler |
Vintage is not unlike the era in which I grew up--mid-century modern, which was, or is, all the rage for housing--those sprawling ranch homes with large picture windows. Even some of the 1950's color schemes, of muted pinks, and blues are appreciated. It is too bad the furniture I grew up with had broken from use and several boys in the household, as such mid-century modern chairs are quite the charm.
I don't think every twenty year old item is vintage, as it likely depends on a variety of cultural factors. Beanie Babies have yet to make a comeback, although a few of those furry creatures seem to be in demand. I have yet to see Nehru jackets make a comeback in the US, or, just as bad, leisure suits. Leisure suits were all the rage in the mid-1970's. The 1970's were an interesting fashion time, as it transitioned from the hippie styles of the 1960's to leisure and morphed to the disco rage of later that decade.
I wonder what it is that attracts people to an old Coleman Cooler? I have to think a large part is nostalgia for a time in a persons childhood. Childhood was often less complicated than what we experience when we grow up and some mature. Memories are part of human nature and if a memory of camping, or a day at the beach with your parents and their old cooler passed down a generation helps give a sense of comfort in a complicated world. Who can argue with that?
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| Top of our Vintage Cooler |
One psychology website noted that not only is, in part, about "a magical time machine, whisking us away to moments long past and stirring up a whirlwind of emotions. Vintage pieces have this uncanny ability to trigger memories and emotions, wrapping us in a cozy blanket of nostalgia. But it's not just about reminiscing; it's about feeling a sense of belonging to a bygone era, even if we weren't there to experience it firsthand." However, the website goes on to further describe as the hunt for such items triggers emotions of a find, but also of locating an unexpected item. In other words, the journey or experience of the journey is part of the thrill in search for a vintage item.
I am not sure when vintage went from describing a wine to items of a cultural sense fitting in a certain age group, but I do not recall hearing the term in the latter sense much when I was young or even middle age. It likely occurred after Orson Welles proclaimed "Serve no wine before its time." At some point it came about to describe items and perhaps by millennials who seem to love the term so much. Language changes over time. Think of how what I call records is now called vinyl. To me vinyl describes a material, not a record. Record players are another item that is vintage or antique and was replaced by CD's. So, what does a person who calls a record, now vinyl, call the machine that plays it--a vinyl machine? There is a great Everybody Loves Raymond episode where Frank's records get destroyed by one of the kids, and Robert buys him new ones, with scratches and all that give Frank and Marie the nostalgia of the old days when they were younger. Raymond had bought the music on CD's but Frank did not find it acceptable. Today, our electronic retained and played files of music are rather antiseptic--perfect in a sense, with no cause of harm from wear as would be found with records, excuse me--vinyl.
Vintage objects, whether records or coolers, harken to a past time and for some reason we often think of the past as better than today. Perhaps, the world is lacking in hope, but it is beneficial that at least a few vintage objects have a place in the heart the millennials and gen Z'ers. I had looked at the Yeti and felt that I would rather purchase more ice than lose space for the cooler. Plus, I am not getting any younger for lifting. Losing space would mean giving up something, which would be difficult to do since Land Girl has her packing list for the cooler down after thirty years of camping.
I hope our vintage cooler holds out, its weak part is the plastic over the foam bottom, which I have repaired. Vintage is not perfect. I have trouble, for some reason, thinking of items I used or played with as a child as vintage. I guess it shows my age more than I wish to admit.






